All sizes of bottles of honey sold in the UAE, which includes honey imported from Australia, are required to have an Emirates Quality Mark (EQM) on the product label. To obtain an EQM mark, Australian manufacturers need to apply directly to the Emirates Authority for Standardisation & Metrology (ESMA) for registration and receive a desktop assessment of the manufacturing process.
There is a fee of up to AUD $12,000 to obtain an EQM. The EQM is valid for 3 years after which the manufacturer will need to repeat the process for product registration.
In consideration of the time and effort required by industry to transition to the new products labels with EQM, ESMA will provide a grace period, on a case-by-case basis. Exporters should work closely with their importers about the compliance with EQM requirements.